• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Certus Trading

  • LOGIN
  • Support
  • 1-647-490-1330

Connect with Certus facebook twitter linkdin

Connect with Matt twitter linkedin

  • Home
  • Testimonials
  • In The News
  • About Matt
  • Training
  • Blog
  • Success Stories
  • Get Matt’s Book
  • Login

Matt Choi: How Certus Trading’s Founder Found His Own Path to Successful Trading

September 2, 2017 By Matt Choi

As an educational company, Certus Trading’s goal is to help traders find their own path towards successful trading and help them achieve trading mastery so they can realize their dreams. But, what some may not realize is that the inspiration for Certus Trading comes directly from the experience of Matt Choi, Certus Trading’s founder, and his own path and struggle to find trading success.

Curious-minded and with a lifelong passion for trading and markets, Matt Choi decided to start trading in 2001. At first, trading was a side passion he pursued outside of his day job in operations and logistics for the Canadian subsidiary of a U.S. medical equipment manufacturer.

Over the next four years, Matt Choi’s day job changed and then he took the plunge into the entrepreneurial life by acquiring a struggling car dealership in Oakville, Ontario. But, he kept at trading throughout, gaining more experience in the markets, while trying to find and perfect a system of trading that would meet his own goals.

Matt Choi founded Certus Trading in 2011.

In Matt’s path to pinpoint a system of trading that would work for him, he tried day trading. But, he grew tired of staring non-stop at computer monitors. More importantly, Matt realized that day trading wouldn’t fit in with his passion for traveling and spending quality time with his family.

Matt found himself too impatient for position trading’s longer-term nature, with his stress levels skyrocketing when markets stalled or moved against him. He gambled on biotech stocks before their clinical trials were out, and found that trading illiquid futures and options positions was akin to herding cats. And the thousands of dollars Matt spent programming complex trading systems were, at best, a wash.

Matt finally found a style of trading that would work for him and his own investing ambitions, thanks to the help of mentor George Fontanills, who saw his potential as a trader.

George Fontanills, who died in 2012, is renowned as the “dean of options trading.” Fontanills was also known to have admitted to making a few mistakes of his own on his way to becoming one of the largest equity traders in the world.

Fontanills took Matt under his wing. And the impetus for The Winning Way was born – both the mindset that it takes to succeed as a trader and the title of the book Matt co-authored to help traders more precisely understand the kind of psychological attitude required to succeed in trading.

What Fontanills focused on with Matt was the trading style and methodologies that would suit Matt’s own personality. Through a better understanding of his own trading personality, Matt would better be able to manage trading risks while achieving optimal profitability.

“George believed my ‘trader personality’ made swing trading the most appropriate approach for me to take,” Matt Choi recalls.

Outside of Certus Trading, Matt Choi enjoys travelling and spending time with his family.

Swing trading is a short-term trading method for stocks and options where positions generally last a few days, but can stretch out as long as a few weeks. Using that approach, Fontanills also recommended that Matt specialize in just a few markets. Matt also learned risk management techniques that would help him preserve capital along with the most effective strategies for capitalizing on market opportunities to improve his profits.

But, the most important takeaway from Fontanills’ mentoring came down to mindset. “It all laid the foundation for what I believe is the most important asset for a trader to have – a winning mindset,” Matt Choi explains.

Since 2006, Matt Choi has traded consistently and profitably in swing trading markets with highly repetitive price patterns that present the best trading opportunities. He works when and where he wants, checking out opportunities after the markets are closed, putting in his limit orders, targets and stops as he lets the markets come to him. With trades that last from days to several weeks, he doesn’t have to sit in front of computer screens for hours on end. And he doesn’t get impatient at the pace, either.

Since 2011, Matt has applied what he has learned through his experience trading by leading Certus Trading, all the while emphasizing why a winning mindset is so important.

“My trading approach fits my personality and goals,” Matt says. “I have the freedom and flexibility to live a mobile lifestyle and spend time with my loved ones and share. That’s the kind of success and freedom that I would like all my Certus Trading students to enjoy.”

Matt Choi, founder and chief strategies of Certus Trading, is a featured speaker at the Money Show and the Traders Expo.

Reader Interactions

Comments

  1. Ken ROsenburg says

    February 10, 2021 at 2:25 pm

    matt choi nailed it on the head. a mentor makes all the difference when it comes to advancing as a trader!

  2. Jamie Gallagher says

    February 21, 2021 at 9:51 pm

    I took matt’s advanced options course and over 8 weeks, I learned a new trading strategy each week. It was honestly eye opening. I haven’t made the plunge yet to make trading a full-time career, but maybe one day!

Primary Sidebar

Sign Up For Matt’s
FREE Trading Tips

and get immediate free access to his legendary “4TP Trading Strategy” (a $297 value) that you can use to trade stocks, ETFs, commodities, Forex, and bonds right away!

Matt’s
BEst
Selling
Book


Get My Book!

Popular Posts

Why Every Student Should Have a Mentor

Certus Trading Reviews: Why Every Student Should … READ MORE about Why Every Student Should Have a Mentor

The Forgotten Pattern

Certus Trading Review: The Forgotten Pattern? As a … READ MORE about The Forgotten Pattern

How To Trade Spain?

Certus Trading Review: How To Trade Spain? As you … READ MORE about How To Trade Spain?

Footer

Recent Posts

Why Every Student Should Have a Mentor

Certus Trading Reviews: Why Every Student Should Have a Mentor As a … Read More about Why Every Student Should Have a Mentor

The Forgotten Pattern

Certus Trading Review: The Forgotten Pattern? As a technical trader, I spend a … Read More about The Forgotten Pattern

How To Trade Spain?

Certus Trading Review: How To Trade Spain? As you know, the Catalan people in … Read More about How To Trade Spain?

Matt Choi Certus Trading

Connect with Certus facebook twitter linkedin

Connect with Matt twitter linkedin

  • Home
  • Testimonials
  • About Matt
  • Training
  • Blog
  • Success Stories

© 2023 All Rights Reserved
Privacy Policy | Terms and Conditions
Subscription Agreement | Disclaimer

Winning Way Flat Cover With Badge
Matt’s
BEst
Selling
Book


Get My Book!

Copyright © 2023 · Genesis Sample On Genesis Framework · WordPress · Log in

The Secret Profit Schedule Wall Street Doesn’t Want YOU to Know

Reveals the trades that Wall Street traders make on the exact same dates every year




The Secret Profit Schedule Wall Street Doesn’t Want YOU to Know

Reveals the trades that Wall Street traders make on the exact same dates every year







The Secret Profit Schedule Wall Street Doesn’t Want YOU to Know

Reveals the trades that Wall Street traders make on the exact same dates every year